These are examples of different direct mail projects I’ve designed.
The first one is pretty old school as it was designed to look like a box of checks. It was sent to accountholders that didn’t have a current checking account and pitched the benefits of credit union checking.
We also had a lot of success with postcards. They were an easy way to test messages and send special offers to targeted lists.
And there’s nothing like an old-fashioned David Ogilvy style sales letter to goose the right prospect into action. Sales letters were a very effective way to market new loans.