Think Local for Unique Content Marketing Opportunities

Soda jerker flipping ice cream into malted milk shakes. Corpus Christi, Texas (LOC)

Making a trip to the soda fountain fun

Terrior is is a French term used in wine making that loosely translates to “a sense of place.” It refers to the fact that the same chardonnay grapes grown in different vineyards (or even separate parts of the same vineyard) can produce noticeably different wines because each set of grapes will absorb different amounts of sunlight, minerals from the soil, and be subjected to unique weather in each region.

The concept of terrior offers tons of ideas for social media marketing. What makes where you live or work unique and fun?

  • Is your corporate office a 100-year-old converted sugar plant/movie theater/train station?
  • Do you offer a product/service/meal/experience that’s truly one of a kind (be honest)?
  • Is Wrigley Field/Empire State Building/Eiffel Tower up the street from your office?
  • Can you get awesome green chili/cheese steak sandwiches/clam chowder/barbecue ribs from the hole-in-the-wall restaurant in your neighborhood?

What unique places do people go out of their way to track down when they visit your hometown? Share those insider tips with us. That’s interesting stuff we’re not going to find in the guide book from the airport bookstore.

Check Out “The Best Thing I Ever Ate” as a Social Media Case Study


The Food Network has built its whole business around basic social concepts since its beginning in 1993. Fans of different shows are often drawn to the host instead of what types of food they cook or how they cook it. I love Mario Batali because he comes across as knowledgeable and funny, in Read More

The Key to Marketing Success: Testing (Maybe the Free Waffles Work)

Free Waffles In Frisco, CO

I spent U.S. Independence Day weekend in the Colorado mountain town of Frisco. My agenda included fireworks, grilling and Odell's 90 Shilling. A fun time was had by all. Before we left, we decided to drive around and explore the town. The yellow banner on the Ramada Inn caught my attention Read More

Dr. J, Building a Body of Work and Going Pro


I recently visited a friend who makes his living as a painter. There are paintings, sketches and other signs of his work throughout his house. Art in various stages of development is everywhere. He has built a large body of work that continues to grow every day. I was so impressed with evidence of Read More

The Best of Times and Worst of Times: Nike Golf’s “Earl and Tiger” Ad

I have two takes on Tiger's first new ad with Nike Golf after all that's happened over the past six months. It's a pretty even split for me. The Best: After I screwed up as a kid and everything cooled down, my dad would always try to look for a lesson to be learned. It was a way to allow me close Read More

How to Market Your Business on Facebook

If the users of Facebook were citizens of a country, all 400 million of them would make up the third largest nation on the planet. And with over 50% of them logging into the site every day, developing a Facebook presence or maximizing your existing page is becoming an important part Read More

How to Get Your Business Started on Twitter

Twitter encourages you to post short, 140-character status updates ("tweets") that are sent to the people who have chosen to follow your messages and to the rest of the Web. Twitter is a great way to stay connected with customers, vendors and colleagues and send brief bits of relevant information to Read More

SyFy’s Ghost Hunters Offer a Great Social Media Case Study

If you've been thinking about getting started in social media but are not sure what to say, check out a few episodes of the SyFy Channel's show Ghost Hunters for inspiration. Why? Because Jason, Grant and the rest of the TAPS crew are a great examples of being interesting by just creatively Read More

Interview with Evan Williams & Biz Stone of Twitter at the D7 Conference

I love listening to people explain their take on their own stuff.  This is an interesting interview (even if the two hosts are kind of cantankerous) with Evan Williams & Biz Stone, the two main public faces for Twitter. Highlights: Inspiration for Twitter came from software written for taxi Read More