Think Local for Unique Content Marketing Opportunities

By Peter Hodges, on November 4th, 2010%

Making a trip to the soda fountain fun

Terrior is is a French term used in wine making that loosely translates to “a sense of place.” It refers to the fact that the same chardonnay grapes grown in different vineyards (or even separate parts of the same vineyard) can produce noticeably different wines . . . → Read More: Think Local for Unique Content Marketing Opportunities

Leave a comment   Community, Effectiveness, Facebook, Food, Fun, Google, How to, Marketing, Mobile Marketing, Peter Hodges, Social Media, Target Marketing, Unique Selling Propositions, Word of Mouth

The Key to Marketing Success: Testing (Maybe the Free Waffles Work)

By Peter Hodges, on July 7th, 2010%

Free Waffles In Frisco, CO

I spent U.S. Independence Day weekend in the Colorado mountain town of Frisco. My agenda included fireworks, grilling and Odell’s 90 Shilling. A fun time was had by all.

Before we left, we decided to drive around and explore the town. The yellow banner on the Ramada Inn caught my attention because . . . → Read More: The Key to Marketing Success: Testing (Maybe the Free Waffles Work)

One comment   Behavioral Economics, Direct Marketing, Effectiveness, Happiness, Marketing, Peter Hodges, Target Marketing, Unique Selling Propositions, Word of Mouth

How to Get Your Business Started on Twitter

By Peter Hodges, on November 17th, 2009%

Rufous Hummingbird by brendan.lally

Twitter encourages you to post short, 140-character status updates (“tweets”) that are sent to the people who have chosen to follow your messages and to the rest of the Web.

Twitter is a great way to stay connected with customers, vendors and colleagues and send brief bits of relevant information to those who . . . → Read More: How to Get Your Business Started on Twitter

Leave a comment   Community, Direct Marketing, Effectiveness, Google, How to, iPhone, Marketing, Mobile Marketing, Peter Hodges, Twitter, Word of Mouth

What Questions Do You or Your Business Answer? Google and Jeff Jarvis Want to Know

By Peter Hodges, on April 4th, 2009%

Some Questions Can't Be Answered By Google by Mykl Roventine

A lot of marketers, PR people and corporate executives spend a ton of time and energy writing a shiny mission or positioning statement every few years.

According to author and blogger Jeff Jarvis, figuring out which questions you or your business answer is probably a more important . . . → Read More: What Questions Do You or Your Business Answer? Google and Jeff Jarvis Want to Know

One comment   Behavioral Economics, Direct Marketing, Google, iPhone, Mobile Marketing, Social Media, Target Marketing, Word of Mouth

How to Save Money on Marketing – Let Me Distribute Things For You

By Peter Hodges, on March 28th, 2009%

The Bacon Flowchart by shutterbug from incredimazing.com

I found The Bacon Flowchart on Twitter yesterday. As it’s dated December 22, 2007, I seem to be a little behind the times, but it’s funny stuff (even if you don’t actually like bacon). I immediately retweeted the link to my Twitter friends. Still, I felt incomplete. This was . . . → Read More: How to Save Money on Marketing – Let Me Distribute Things For You

One comment   Direct Marketing, Facebook, Fun, How to, Marketing, Social Media, Twitter, Word of Mouth