Peter Hodges

Social Media, Communications, Direct Marketing, Communities and BBQ.

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Archive for Word of Mouth

The Key to Marketing Success: Testing (Maybe the Free Waffles Work)

I spent U.S. Independence Day weekend in the Colorado mountain town of Frisco. My agenda included fireworks, grilling and Odell’s 90 Shilling. A fun time was had by all. Before we left, we decided to drive around and explore the town. The yellow banner on the Ramada Inn caught my attention because of the inclusion [...]

How to Get Your Business Started on Twitter

Twitter encourages you to post short, 140-character status updates (“tweets”) that are sent to the people who have chosen to follow your messages and to the rest of the Web. Twitter is a great way to stay connected with customers, vendors and colleagues and send brief bits of relevant information to those who are interested [...]

What Questions Do You or Your Business Answer? Google and Jeff Jarvis Want to Know

A lot of marketers, PR people and corporate executives spend a ton of time and energy writing a shiny mission or positioning statement every few years. According to author and blogger Jeff Jarvis, figuring out which questions you or your business answer is probably a more important exercise. Why? Easy. Because of Google. In his [...]

How to Save Money on Marketing – Let Me Distribute Things For You

I found The Bacon Flowchart on Twitter yesterday. As it’s dated December 22, 2007, I seem to be a little behind the times, but it’s funny stuff (even if you don’t actually like bacon). I immediately retweeted the link to my Twitter friends. Still, I felt incomplete. This was really funny. I needed to share. [...]

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  • RT @RMDMA: Where do you think direct mail is most effective? New leads; catalog sales; development of current clients? #marketing
    2010/09/08 13:37 by Twitter for iPhone