Peter Hodges

Social Media, Communications, Direct Marketing, Communities and BBQ.

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The Key to Marketing Success: Testing (Maybe the Free Waffles Work)

I spent U.S. Independence Day weekend in the Colorado mountain town of Frisco. My agenda included fireworks, grilling and Odell’s 90 Shilling. A fun time was had by all. Before we left, we decided to drive around and explore the town. The yellow banner on the Ramada Inn caught my attention because of the inclusion [...]

Dr. J, Building a Body of Work and Going Pro

I recently visited a friend who makes his living as a painter. There are paintings, sketches and other signs of his work throughout his house. Art in various stages of development is everywhere. He has built a large body of work that continues to grow every day. I was so impressed with evidence of his [...]

Do You Inspire Confidence?

My son is one month old. Having your first kid makes you think about a lot of stuff. One of the biggest thoughts for most first-time parents is “How in the world are they putting me in charge of this little person?!” Insecurity and paranoia are large pieces of the joys of being a new [...]

Great Social Media Advice from the Food Network

This commercial on Food Network is pitching the newest season of The Next Food Network Star. As our pal Bobby Flay walks toward the elevator, various people (I’m assuming they’re contestants) hold up different signs describing qualities they possess that will make them the next superstar TV chef. All of the traits that go into [...]

TED Talk – Dan Barber Discusses Foie Gras and Respecting the Nature of Things

Foie Gras is a topic that can inspire passion. Chefs and epicureans often put foie gras on the list of the highlights of life. Opponents see foie gras as the height of animal cruelty and human excess. In this talk from the Taste3 Conference in 2008, Dan Barber describes his experience with Eduardo Sousa, a [...]

Dear Corporate America: Social Media Is Scary But It Has A Tremendous Upside Too

When I talk to people at other companies about using Twitter, starting a blog, etc., you can often feel the fear in the air. Participating in the social media conversation means that people are going say nasty things about you sooner or later. They will get snarky, rude and vent. And those comments will show [...]

How Starbucks Reminded Me What Social Media is All About

Stopped at my local Starbucks to get a caffeine boost yesterday afternoon. When I rolled up to the drive thru, the voice on the other end didn’t immediately ask if he could take my order in a exasperated tone of voice. The Starbucks dude on the other end of the squawk box asked “how are [...]

What’s Your Offer?

Imagine you’re shopping online for a shiny new toy for your favorite hobby.  You find three sites that have your quarry at the same price.  Only difference is one of the sites offers free shipping.  Which one would you choose?  Free shipping! Good offers do three things: Motivate someone to act today – (While supplies [...]

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  • A total %#!?!?! blast! (@ SkyVenture Colorado)
    http://4sq.com/92Lrdy
    2010/09/04 17:33 by foursquare