Peter Hodges

Social Media, Communications, Direct Marketing, Communities and BBQ.

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Dr. J, Building a Body of Work and Going Pro

I recently visited a friend who makes his living as a painter. There are paintings, sketches and other signs of his work throughout his house. Art in various stages of development is everywhere. He has built a large body of work that continues to grow every day. I was so impressed with evidence of his [...]

How to write a Twitter auto direct message that doesn’t sound cheesy

You can’t. So don’t.

How to Get Your Business Started on Twitter

Twitter encourages you to post short, 140-character status updates (“tweets”) that are sent to the people who have chosen to follow your messages and to the rest of the Web. Twitter is a great way to stay connected with customers, vendors and colleagues and send brief bits of relevant information to those who are interested [...]

SyFy’s Ghost Hunters Offer a Great Social Media Case Study

If you’ve been thinking about getting started in social media but are not sure what to say, check out a few episodes of the SyFy Channel’s show Ghost Hunters for inspiration. Why? Because Jason, Grant and the rest of the TAPS crew are a great examples of being interesting by just creatively explaining what they [...]

Interview with Evan Williams & Biz Stone of Twitter at the D7 Conference

I love listening to people explain their take on their own stuff.  This is an interesting interview (even if the two hosts are kind of cantankerous) with Evan Williams & Biz Stone, the two main public faces for Twitter. Highlights: Inspiration for Twitter came from software written for taxi cab dispatch messages. “And we thought [...]

Gary Vaynerchuk’s Secret to Social Media Success: Work Your A$$ Off

I’ve found that when businesses think about getting started in social media, a lot of time is spent debating and planning strategy. Are we trying to build brand recognition? Is Twitter going to be a new customer service channel? Is the content for the Facebook page going to be strictly business or should we mix [...]

Ways Twitter Has Made Me A Better Person – I Notice More Cool Stuff

As someone who’s been active with Twitter, Facebook and other social media sites on an almost daily basis since 2008 (to my wife’s sometime chagrin), I thought writing about what I’ve gotten out of my efforts would be a good blogging execise. (Tip of the hat to Zappos.com CEO Tony Hsieh as this post is [...]

Do You Inspire Confidence?

My son is one month old. Having your first kid makes you think about a lot of stuff. One of the biggest thoughts for most first-time parents is “How in the world are they putting me in charge of this little person?!” Insecurity and paranoia are large pieces of the joys of being a new [...]

Great Social Media Advice from the Food Network

This commercial on Food Network is pitching the newest season of The Next Food Network Star. As our pal Bobby Flay walks toward the elevator, various people (I’m assuming they’re contestants) hold up different signs describing qualities they possess that will make them the next superstar TV chef. All of the traits that go into [...]

Using Barbecue To Explain the Difference Between Twitter and Facebook

Now that Twitter is all the rage (@Oprah is the tipping point), I have friends and co-workers asking about the difference between Twitter and Facebook. After using the lame “Twitter is like your Facebook status update” analogy for a while, I think I’ve actually figured out a good way to explain it using barbecue culture. [...]

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  • A total %#!?!?! blast! (@ SkyVenture Colorado)
    http://4sq.com/92Lrdy
    2010/09/04 17:33 by foursquare