“Knowing is not enough; we must apply. Willing is not enough; we must do.” –Johann Wolfgang von Goethe Smart advice from our German friend. In a world awash in data, tutorials, classes, seminars, conferences, and other chances to learn about things instead of actually doing them, there is something to be said for lacing up [...]
I recently visited a friend who makes his living as a painter. There are paintings, sketches and other signs of his work throughout his house. Art in various stages of development is everywhere. He has built a large body of work that continues to grow every day. I was so impressed with evidence of his [...]
If the users of Facebook were citizens of a country, all 400 million of them would make up the third largest nation on the planet. And with over 50% of them logging into the site every day, developing a Facebook presence or maximizing your existing page is becoming an important part of the overall marketing [...]
How do you become a filmmaker, writer, artist, etc.? Grab a camera, notebook, paint brush, etc. and get started. While Tarantino and Rodriguez are great role models for creating content their own way and staying true to their unique voices, I LOVE the beginning of the video where Sam Raimi talks about DOING something related [...]
Interesting keynote from David Ogilvy for a direct response conference (I assume that is the context). I love the line about “…tasting blood.” I am sure Mr. Ogilvy would have loved all of the data that comes with online and social media marketing and the ability to get feedback straight from the customer. Here is a [...]
My first kid arrived a few weeks ago (little boy!) and promptly turned my world upside down. Blogging was one of the things I’ve let slip as we get used having to ask for a table for three. Taking a break has been good because I’ve actually missed sitting down and writing. Look for things [...]
What do you see in the picture to the right? Not the white suspension bridge…the other thing. Any guesses? A pile of calf’s livers? A collection of kidney beans shaped like a man’s naughty bits? That is a sculpture called National Velvet by John McEnroe and is a recent addition to Denver, Colorado’s collection of [...]
This commercial on Food Network is pitching the newest season of The Next Food Network Star. As our pal Bobby Flay walks toward the elevator, various people (I’m assuming they’re contestants) hold up different signs describing qualities they possess that will make them the next superstar TV chef. All of the traits that go into [...]
Marketing, persuasion and the effective presentation of ideas may be the most important disciplines of the 21st century. Just look at Barack Obama and John McCain. One was named 2008 Marketer of the Year by Advertising Age, the other never seemed to decide what he was trying to say. This blog will be about: How [...]
