Florence Nightengale monument in London, England
My son is one month old. Having your first kid makes you think about a lot of stuff.
One of the biggest thoughts for most first-time parents is “How in the world are they putting me in charge of this little person?!” Insecurity and paranoia are large pieces of the joys of being a new dad.
The boy was born at Sky Ridge Medical Center and the nursing staff was fantastic. They all had their own personalities and styles but everyone of them radiated a steady confidence and displayed genuine caring. This was a great thing to have as my wife and I wrapped our brains around the idea of being parents. Each nurse who helped us seemed to be 50 percent Navy SEAL, 50 percent coach/psychologist. I felt COMPLETELY confident in the advice and care we received during our stay.
Compare this experience to a trip to the local pharmacy a few days after we went home. I asked if the antihistamine my wife used before her pregnancy would still work because she was breastfeeding. The pharmacist wrinkled her brow, looked it up in a PDA and said “that should be fine” without out any enthusiasm.
Ummm…sorry. The correct answer to an anxious new dad when he asks you whether or not he may be poisoning his infant son by buying the product you sell is: “This will not be a problem at all. Your wife and boy will be fine if she takes this for her allergies. You have nothing to worry about.” It would be a good idea to say this with all the authority and confidence you can muster too.
Make sure a potential client who comes to you for a new website, basement remodel, puppy for the kids, etc. leaves without any doubt they’ve made the right choice talking to you (even if they don’t choose you in the end).
Also, don’t forget that your current clients need to feel that working with you is still one of the best decisions they’ve made. Do they see your invoices as a continued investment in their success or an expense that could be cut if things get too tight?
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