I spent U.S. Independence Day weekend in the Colorado mountain town of Frisco. My agenda included fireworks, grilling and Odell’s 90 Shilling. A fun time was had by all. Before we left, we decided to drive around and explore the town. The yellow banner on the Ramada Inn caught my attention because of the inclusion [...]
I have two takes on Tiger’s first new ad with Nike Golf after all that’s happened over the past six months. It’s a pretty even split for me. The Best: After I screwed up as a kid and everything cooled down, my dad would always try to look for a lesson to be learned. It [...]
If the users of Facebook were citizens of a country, all 400 million of them would make up the third largest nation on the planet. And with over 50% of them logging into the site every day, developing a Facebook presence or maximizing your existing page is becoming an important part of the overall marketing [...]
You can’t. So don’t.
Interesting keynote from David Ogilvy for a direct response conference (I assume that is the context). I love the line about “…tasting blood.” I am sure Mr. Ogilvy would have loved all of the data that comes with online and social media marketing and the ability to get feedback straight from the customer. Here is a [...]
A lot of marketers, PR people and corporate executives spend a ton of time and energy writing a shiny mission or positioning statement every few years. According to author and blogger Jeff Jarvis, figuring out which questions you or your business answer is probably a more important exercise. Why? Easy. Because of Google. In his [...]
Why should you start a blog and/or start using Twitter today? Because if you have something to say and want to be heard, you’ll be surprised how fast people will find you. On February 12, I published this post about how to not be boring on Twitter or Facebook as a reaction to my brother’s [...]
I originally posted this photo on Twitter because it struck me as funny. However, the more I thought about it, the more I like it as an attempt to reach out to a niche audience. For people who are not Catholic (like me), it’s just a marketing sign on the drive-up menu I may not [...]
