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	<title>Peter Hodges &#187; Obama</title>
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	<link>http://www.pjhodges.com</link>
	<description>Social Media, Communications, Direct Marketing, Communities and BBQ.</description>
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		<title>Obama&#8217;s First Press Conference and Your Point of View</title>
		<link>http://www.pjhodges.com/2009/02/obamas-first-press-conference-and-the-nature-of-reality/</link>
		<comments>http://www.pjhodges.com/2009/02/obamas-first-press-conference-and-the-nature-of-reality/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 14:14:17 +0000</pubDate>
		<dc:creator>Peter Hodges</dc:creator>
				<category><![CDATA[Effectiveness]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[Offers]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.pjhodges.com/?p=219</guid>
		<description><![CDATA[<p>&#8220;Democrats could sell refrigerators to Eskimos before Republicans could sell them blankets.&#8221; &#8211; Thomas Sowell</p>
<p>Once republicans figure out what they are selling (because all politicians are selling something) things will get interesting again.</p>
<p>Until then, President Obama can continue to have lackluster press conferences like last night without worrying too much.</p>
<p>It&#8217;s interesting how your world view colors <span style="color:#777"> . . . &#8594; Read More: <a href="http://www.pjhodges.com/2009/02/obamas-first-press-conference-and-the-nature-of-reality/">Obama&#8217;s First Press Conference and Your Point of View</a></span>]]></description>
			<content:encoded><![CDATA[<p><a title="The full Thomas Sowell article" href="http://www.realclearpolitics.com/articles/2009/02/random_thoughts_1.html" target="_blank">&#8220;Democrats could sell refrigerators to Eskimos before Republicans could sell them blankets.&#8221;</a> &#8211; Thomas Sowell</p>
<p>Once republicans figure out what they are selling (because all politicians are selling something) things will get interesting again.</p>
<p>Until then, President Obama can continue to have lackluster press conferences like last night without worrying too much.</p>
<p>It&#8217;s interesting how your world view colors things.  I am more conservative, so I thought the first press conference from Mr. Public Speaking was a big snoozer.  After it was over, <a title="MSNBC on the web" href="http://www.msnbc.msn.com/id/3096434/" target="_blank">I turned on MSNBC</a> to see what the Lefty Three Musketeers of Chris Matthews, Keith Olbermann and Rachel Maddow had to say.</p>
<p>They did not see long winded, confusing answers that were devoid of any energy and had nothing to do with the questions asked.  They saw the President as relaxed, confident and not trying to impress anyone.</p>
<p>Next time you are totally convinced of something, try (really try) to imagine the 180 degree take on it.  I&#8217;m not saying you have to agree with them, but you do need to try and understand the loyal opposition.  This is the only way you can then start any real dialogue and try to win them over to your side.</p>
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		<title>TEDTalk &#8211; Doris Kearns Goodwin on Two Presidents and Three Areas of Happiness</title>
		<link>http://www.pjhodges.com/2009/01/tedtalk-doris-kerns-goodwin-on-two-presidents-and-three-areas-of-happiness/</link>
		<comments>http://www.pjhodges.com/2009/01/tedtalk-doris-kerns-goodwin-on-two-presidents-and-three-areas-of-happiness/#comments</comments>
		<pubDate>Tue, 20 Jan 2009 14:26:17 +0000</pubDate>
		<dc:creator>Peter Hodges</dc:creator>
				<category><![CDATA[Happiness]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[TED]]></category>

		<guid isPermaLink="false">http://www.pjhodges.com/?p=58</guid>
		<description><![CDATA[<p>No wonder Obama is so drawn to Kearns Goodwin&#8217;s Lincoln. This talk really made me think about whether or not I am heading down Lincoln&#8217;s path or LBJ&#8217;s as I <span style="color:#777"> . . . &#8594; Read More: <a href="http://www.pjhodges.com/2009/01/tedtalk-doris-kerns-goodwin-on-two-presidents-and-three-areas-of-happiness/">TEDTalk &#8211; Doris Kearns Goodwin on Two Presidents and Three Areas of Happiness</a></span>]]></description>
			<content:encoded><![CDATA[<p>No wonder Obama is so drawn to Kearns Goodwin&#8217;s Lincoln. This talk really made me think about whether or not I am heading down Lincoln&#8217;s path or LBJ&#8217;s as I get older.</p>
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		<title>Thesis Statement</title>
		<link>http://www.pjhodges.com/2009/01/thesis-statement/</link>
		<comments>http://www.pjhodges.com/2009/01/thesis-statement/#comments</comments>
		<pubDate>Sun, 18 Jan 2009 01:12:16 +0000</pubDate>
		<dc:creator>Peter Hodges</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[Thesis]]></category>

		<guid isPermaLink="false">http://www.pjhodges.com/?p=3</guid>
		<description><![CDATA[<p>Marketing, persuasion and the effective presentation of ideas may be the most important disciplines of the 21st century.</p>
<p>Just look at Barack Obama and John McCain. One was named 2008 Marketer of the Year by Advertising Age, the other never seemed to decide what he was trying to say.</p>
<p>This blog will be about:</p>

How to effectively present ideas
How <span style="color:#777"> . . . &#8594; Read More: <a href="http://www.pjhodges.com/2009/01/thesis-statement/">Thesis Statement</a></span>]]></description>
			<content:encoded><![CDATA[<p>Marketing, persuasion and the effective presentation of ideas may be the most important disciplines of the 21st century.</p>
<p><img class="alignright" title="Barack works the crowd" src="http://www.huffingtonpost.com/huff-wires/20080828/cvn-convention-crowd/images/55598f30-15ba-4140-8373-8556c6f3ec85.jpg" alt="" width="258" height="186" />Just look at Barack Obama and John McCain. One was named <a class="wpGallery" href="http://adage.com/moy2008/article?article_id=131810" target="_blank">2008 Marketer of the Year</a> by Advertising Age, the other never seemed to decide <a class="wpGallery" href="http://www.boston.com/news/politics/2008/articles/2008/10/14/consistent_message_eluding_mccain/" target="_blank">what he was trying to say</a>.</p>
<p>This blog will be about:</p>
<ul>
<li>How to effectively present ideas</li>
<li>How to be more persuasive</li>
<li>How to recognize rhetorical and persuasive devices when they are directed at you</li>
<li>How to inoculate our kids from <a class="wpGallery" href="http://www.washingtonpost.com/wp-dyn/content/article/2008/12/01/AR2008120102920.html" target="_blank">the 45 hours of media</a> they are blasted with each week</li>
<li>How to connect with your customers through conversations</li>
</ul>
<p>There. First draft is out of the way. Kinda stiff. I&#8217;m sure this will be revised in the future.</p>
<p>Next Step: Build a library of marketing and communication resources for inquiring minds.</p>
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