Peter Hodges

Social Media, Communications, Direct Marketing, Communities and BBQ.

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Archive for Marketing Mistakes

The Best of Times and Worst of Times: Nike Golf’s “Earl and Tiger” Ad

I have two takes on Tiger’s first new ad with Nike Golf after all that’s happened over the past six months. It’s a pretty even split for me. The Best: After I screwed up as a kid and everything cooled down, my dad would always try to look for a lesson to be learned. It [...]

April 8th, 2010 | Category: Community, Effectiveness, Marketing, Marketing Mistakes, Nike, Peter Hodges, Social Media, Target Marketing, Tiger Woods | Comments (1)

Would You Eat a Sea Kitten? I Sure Would!

The latest burst of inspiration from the folks at PETA is the attempt to re-brand fish as “sea kittens.” Apparently, the core of this campaign is the thought that fish got dealt a lousy hand at the PR Beauty Card Table. If our watery brethren weren’t slimy and didn’t have pointy heads, we all would [...]

February 2nd, 2009 | Category: Effectiveness, Green, Marketing Mistakes | Comments (1)

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  • A total %#!?!?! blast! (@ SkyVenture Colorado)
    http://4sq.com/92Lrdy
    2010/09/04 17:33 by foursquare