Think Local for Unique Content Marketing Opportunities

Making a trip to the soda fountain fun

Terrior is is a French term used in wine making that loosely translates to “a sense of place.” It refers to the fact that the same chardonnay grapes grown in different vineyards (or even separate parts of the same vineyard) can produce noticeably different wines . . . → Read More: Think Local for Unique Content Marketing Opportunities

Check Out “The Best Thing I Ever Ate” as a Social Media Case Study

A Checklist of Must Eating

The Food Network has built its whole business around basic social concepts since its beginning in 1993.

Fans of different shows are often drawn to the host instead of what types of food they cook or how they cook it. I love Mario Batali because he comes across as knowledgeable and funny, . . . → Read More: Check Out “The Best Thing I Ever Ate” as a Social Media Case Study

Dr. J, Building a Body of Work and Going Pro

"Warhol Art in a Can" from jelene

I recently visited a friend who makes his living as a painter. There are paintings, sketches and other signs of his work throughout his house. Art in various stages of development is everywhere. He has built a large body of work that continues to grow every day. I was . . . → Read More: Dr. J, Building a Body of Work and Going Pro

How to Market Your Business on Facebook

Vintage Storefront from Vintage Collective

If the users of Facebook were citizens of a country, all 400 million of them would make up the third largest nation on the planet. And with over 50% of them logging into the site every day, . . . → Read More: How to Market Your Business on Facebook

How to write a Twitter auto direct message that doesn’t sound cheesy

You can’t. . . . → Read More: How to write a Twitter auto direct message that doesn’t sound cheesy

How to Get Your Business Started on Twitter

Rufous Hummingbird by brendan.lally

Twitter encourages you to post short, 140-character status updates (“tweets”) that are sent to the people who have chosen to follow your messages and to the rest of the Web.

Twitter is a great way to stay connected with customers, vendors and colleagues and send brief bits of relevant information to those who . . . → Read More: How to Get Your Business Started on Twitter

SyFy’s Ghost Hunters Offer a Great Social Media Case Study

If you’ve been thinking about getting started in social media but are not sure what to say, check out a few episodes of the SyFy Channel’s show Ghost Hunters for inspiration. Why? Because Jason, Grant and the rest of the TAPS crew are a great examples of being interesting by just creatively explaining what they do.

Jason . . . → Read More: SyFy’s Ghost Hunters Offer a Great Social Media Case Study

Ways Twitter Has Made Me A Better Person – I Notice More Cool Stuff

Daisy Refraction by audreyjm529

As someone who’s been active with Twitter, Facebook and other social media sites on an almost daily basis since 2008 (to my wife’s sometime chagrin), I thought writing about what I’ve gotten out of my efforts would be a good blogging execise. (Tip of the hat to Zappos.com CEO Tony Hsieh as . . . → Read More: Ways Twitter Has Made Me A Better Person – I Notice More Cool Stuff

Advice on the Creative Process from Sam Raimi, Quentin Tarantino, Robert Rodriguez, and Guillermo del Toro

How do you become a filmmaker, writer, artist, etc.? Grab a camera, notebook, paint brush, etc. and get started.

While Tarantino and Rodriguez are great role models for creating content their own way and staying true to their unique voices, I LOVE the beginning of the video where Sam Raimi talks about DOING something related to making . . . → Read More: Advice on the Creative Process from Sam Raimi, Quentin Tarantino, Robert Rodriguez, and Guillermo del Toro

Martha Graham and Crash Davis Remind Us to Just Get the Work Done

Bull Durham Movie Poster

Martha Graham by Yousuf Karsh, 1948

“There is a vitality, a life force, a quickening that is translated through you into action, and there is only one of you in all time, this expression is unique, and if you block it, it will never exist through any other medium; and be . . . → Read More: Martha Graham and Crash Davis Remind Us to Just Get the Work Done