Peter Hodges

Social Media, Communications, Direct Marketing, Communities and BBQ.

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Check Out “The Best Thing I Ever Ate” as a Social Media Case Study

The Food Network has built its whole business around basic social concepts since its beginning in 1993. Fans of different shows are often drawn to the host instead of what types of food they cook or how they cook it. I love Mario Batali because he comes across as knowledgeable and funny, in addition to [...]

Dr. J, Building a Body of Work and Going Pro

I recently visited a friend who makes his living as a painter. There are paintings, sketches and other signs of his work throughout his house. Art in various stages of development is everywhere. He has built a large body of work that continues to grow every day. I was so impressed with evidence of his [...]

How to Market Your Business on Facebook

If the users of Facebook were citizens of a country, all 400 million of them would make up the third largest nation on the planet. And with over 50% of them logging into the site every day, developing a Facebook presence or maximizing your existing page is becoming an important part of the overall marketing [...]

How to write a Twitter auto direct message that doesn’t sound cheesy

You can’t. So don’t.

How to Get Your Business Started on Twitter

Twitter encourages you to post short, 140-character status updates (“tweets”) that are sent to the people who have chosen to follow your messages and to the rest of the Web. Twitter is a great way to stay connected with customers, vendors and colleagues and send brief bits of relevant information to those who are interested [...]

SyFy’s Ghost Hunters Offer a Great Social Media Case Study

If you’ve been thinking about getting started in social media but are not sure what to say, check out a few episodes of the SyFy Channel’s show Ghost Hunters for inspiration. Why? Because Jason, Grant and the rest of the TAPS crew are a great examples of being interesting by just creatively explaining what they [...]

Ways Twitter Has Made Me A Better Person – I Notice More Cool Stuff

As someone who’s been active with Twitter, Facebook and other social media sites on an almost daily basis since 2008 (to my wife’s sometime chagrin), I thought writing about what I’ve gotten out of my efforts would be a good blogging execise. (Tip of the hat to Zappos.com CEO Tony Hsieh as this post is [...]

Advice on the Creative Process from Sam Raimi, Quentin Tarantino, Robert Rodriguez, and Guillermo del Toro

How do you become a filmmaker, writer, artist, etc.? Grab a camera, notebook, paint brush, etc. and get started. While Tarantino and Rodriguez are great role models for creating content their own way and staying true to their unique voices, I LOVE the beginning of the video where Sam Raimi talks about DOING something related [...]

Martha Graham and Crash Davis Remind Us to Just Get the Work Done

“There is a vitality, a life force, a quickening that is translated through you into action, and there is only one of you in all time, this expression is unique, and if you block it, it will never exist through any other medium; and be lost. The world will not have it. It is not [...]

Using Barbecue To Explain the Difference Between Twitter and Facebook

Now that Twitter is all the rage (@Oprah is the tipping point), I have friends and co-workers asking about the difference between Twitter and Facebook. After using the lame “Twitter is like your Facebook status update” analogy for a while, I think I’ve actually figured out a good way to explain it using barbecue culture. [...]

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  • A total %#!?!?! blast! (@ SkyVenture Colorado)
    http://4sq.com/92Lrdy
    2010/09/04 17:33 by foursquare