Peter Hodges

Social Media, Communications, Direct Marketing, Communities and BBQ.

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Forward Progress

“Knowing is not enough; we must apply. Willing is not enough; we must do.” –Johann Wolfgang von Goethe Smart advice from our German friend. In a world awash in data, tutorials, classes, seminars, conferences, and other chances to learn about things instead of actually doing them, there is something to be said for lacing up [...]

The Key to Marketing Success: Testing (Maybe the Free Waffles Work)

I spent U.S. Independence Day weekend in the Colorado mountain town of Frisco. My agenda included fireworks, grilling and Odell’s 90 Shilling. A fun time was had by all. Before we left, we decided to drive around and explore the town. The yellow banner on the Ramada Inn caught my attention because of the inclusion [...]

Gary Vaynerchuk’s Secret to Social Media Success: Work Your A$$ Off

I’ve found that when businesses think about getting started in social media, a lot of time is spent debating and planning strategy. Are we trying to build brand recognition? Is Twitter going to be a new customer service channel? Is the content for the Facebook page going to be strictly business or should we mix [...]

Advice on the Creative Process from Sam Raimi, Quentin Tarantino, Robert Rodriguez, and Guillermo del Toro

How do you become a filmmaker, writer, artist, etc.? Grab a camera, notebook, paint brush, etc. and get started. While Tarantino and Rodriguez are great role models for creating content their own way and staying true to their unique voices, I LOVE the beginning of the video where Sam Raimi talks about DOING something related [...]

Martha Graham and Crash Davis Remind Us to Just Get the Work Done

“There is a vitality, a life force, a quickening that is translated through you into action, and there is only one of you in all time, this expression is unique, and if you block it, it will never exist through any other medium; and be lost. The world will not have it. It is not [...]

Great Social Media Advice from the Food Network

This commercial on Food Network is pitching the newest season of The Next Food Network Star. As our pal Bobby Flay walks toward the elevator, various people (I’m assuming they’re contestants) hold up different signs describing qualities they possess that will make them the next superstar TV chef. All of the traits that go into [...]

TEDTalk – Barry Schwartz Reminds Us To Have Moral Heroes

Barry Schwartz is awesome. He urges all of us to “celebrate moral exemplars.” Who is a moral hero that inspires you? I could say Gandhi, Einstein or Nelson Mandela are moral heroes (and they are). But they are easy choices. Here’s one you may not have heard of: J.P. Hayes. Hayes is a golfer who [...]

How Starbucks Reminded Me What Social Media is All About

Stopped at my local Starbucks to get a caffeine boost yesterday afternoon. When I rolled up to the drive thru, the voice on the other end didn’t immediately ask if he could take my order in a exasperated tone of voice. The Starbucks dude on the other end of the squawk box asked “how are [...]

TEDTalk – Sir Ken Robinson on School and Creativity

In this talk, Sir Ken Robinson asks whether or not schools kill creativity.  Of course they do. The job of the traditional school system is to make sure you know what going to be on the standardized test. If they have time and extra money in the budget, they may get around to sending you [...]

Be the Master of Your Domain – Don’t Break the Chain

One week in to the blog and I have posted every day thanks to Lifehacker and Jerry Seinfeld.  I stumbled across this post a while ago about how to stick with something and it has totally worked for me. In a nutshell: Say you’re a comedian and want to get better. To accomplish this goal, [...]

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  • A total %#!?!?! blast! (@ SkyVenture Colorado)
    http://4sq.com/92Lrdy
    2010/09/04 17:33 by foursquare