Gary Vaynerchuk at Affiliate Summit West 2009 11
I’ve found that when businesses think about getting started in social media, a lot of time is spent debating and planning strategy.
Are we trying to build brand recognition? Is Twitter going to be a new customer service channel? Is the content for the Facebook page going to be strictly business or should we mix in some personal chit chat?
People want the answers to all these questions before diving in. Here’s the thing: before you can wow your fans, you’re going be awkward and goofy for a while as you figure stuff out.
So just get started. Today. Right now. Because the sooner you get the hang of things, the sooner you can actually knock all of your strategic goals out of the park.
But what if we are lousy? I think this little question is one of the main obstacles blocking more involvement in social media. Unfortunately the only way to get good at this stuff is to risk being bad at it for a while.
Case in point: Gary Vaynerchuk, the current reigning world champ of video blogging. Click here and here to get up to speed on who Gary is and why he’s so cool if you don’t know.
Why bring up Gary if he’s so awesome? He didn’t start out awesome. His first winelibrarytv.com video is a solid start but nothing spectacular.
You can see the glimmer of today’s superstar in this show but he’s clearly inexperienced talking to a camera. He’s not exactly sure what to say, but the desire to tell his story is obvious. Gary took his natural charisma, busted his hump cranking out content by doing a winelibrarytv.com episode almost EVERY SINGLE day since he started and is now a consultant, public speaker, author and all-around a$$ kicker.
{ 1 comment }