Think Local for Unique Content Marketing Opportunities

By Peter Hodges, on November 4th, 2010%

Making a trip to the soda fountain fun

Terrior is is a French term used in wine making that loosely translates to “a sense of place.” It refers to the fact that the same chardonnay grapes grown in different vineyards (or even separate parts of the same vineyard) can produce noticeably different wines . . . → Read More: Think Local for Unique Content Marketing Opportunities

Leave a comment   Community, Effectiveness, Facebook, Food, Fun, Google, How to, Marketing, Mobile Marketing, Peter Hodges, Social Media, Target Marketing, Unique Selling Propositions, Word of Mouth

Check Out “The Best Thing I Ever Ate” as a Social Media Case Study

By Peter Hodges, on July 19th, 2010%

A Checklist of Must Eating

The Food Network has built its whole business around basic social concepts since its beginning in 1993.

Fans of different shows are often drawn to the host instead of what types of food they cook or how they cook it. I love Mario Batali because he comes across as knowledgeable and funny, . . . → Read More: Check Out “The Best Thing I Ever Ate” as a Social Media Case Study

Leave a comment   Confidence, Direct Marketing, Effectiveness, Food, Food Network, How to, Marketing, Peter Hodges, Social Media

Great Social Media Advice from the Food Network

By Peter Hodges, on April 26th, 2009%

This commercial on Food Network is pitching the newest season of The Next Food Network Star. As our pal Bobby Flay walks toward the elevator, various people (I’m assuming they’re contestants) hold up different signs describing qualities they possess that will make them the next superstar TV chef.

All of the traits that go into success . . . → Read More: Great Social Media Advice from the Food Network

2 comments   Community, Effectiveness, Facebook, Food, Happiness, Marketing, Offers, Social Media, Thesis, Twitter, Unique Selling Propositions

TED Talk – Dan Barber Discusses Foie Gras and Respecting the Nature of Things

By Peter Hodges, on April 12th, 2009%

Foie Gras is a topic that can inspire passion. Chefs and epicureans often put foie gras on the list of the highlights of life. Opponents see foie gras as the height of animal cruelty and human excess.

In this talk from the Taste3 Conference in 2008, Dan Barber describes his experience with Eduardo Sousa, a Spanish . . . → Read More: TED Talk – Dan Barber Discusses Foie Gras and Respecting the Nature of Things

One comment   Behavioral Economics, Community, Effectiveness, Food, Green, TED, Unique Selling Propositions

Real People I’ve Connected With on Twitter: Interview with Vanessa Hughes

By Peter Hodges, on March 24th, 2009%

Vanessa Hughes – Spice Rub Entrepreneur

Do you have a secret family recipe that you bust out for parties or holiday dinners that everyone tells you would sell like crazy if only you would market it? With Twitter and other social channels, floating a few trial balloons into the social media universe is an easy way . . . → Read More: Real People I’ve Connected With on Twitter: Interview with Vanessa Hughes

One comment   BBQ, Direct Marketing, Effectiveness, Facebook, Food, Marketing, Social Media, Twitter

Make Better BBQ Today

By Peter Hodges, on January 18th, 2009%

All you have to do is buy fresh spices. You will be amazed at the difference.

If you live in Denver, CO, there are four Savory Spice Shop locations you can visit. Don’t live in Colorado? No worries! They’ll ship to you.  Buy the building blocks for your own secret recipe spice rub or try one of . . . → Read More: Make Better BBQ Today

One comment   BBQ, Food