Check Out “The Best Thing I Ever Ate” as a Social Media Case Study

Peter Hodges — Mon, 19 Jul 2010 23:35:05 +0000

A Checklist of Must Eating

The Food Network has built its whole business around basic social concepts since its beginning in 1993.

Fans of different shows are often drawn to the host instead of what types of food they cook or how they cook it. I love Mario Batali because he comes across as knowledgeable and funny, in addition to the fact he’s the Italian cook (my favorite food). I am very confident that a night on the town with Mario would be the night to remember.

The Best Thing I Ever Ate is a wonderful case study on how the Food Network capitalizes on the appeal of their people instead of generic subject-specific content. The premise of the show is very simple. A number of the stars from different shows tell viewers about their favorite dishes and the places to find those dishes while sitting in front of a white background.

If you need inspiration about how to talk about your subject in an interesting way, check out a few episodes and listen carefully to how they talk about things.

They use specific and descriptive language. When each person talks about their favorite, they use very specific language to paint the picture of the awesomeness of each dish for you. They discuss textures, spices, cooking techniques and other details to give you a real idea of exactly what they love about their favorite.

They are full of confident passion. Each chef or host also seems to feel a responsibility to persuade you to do what ever it takes to experience their favorite place and dish as soon as possible. The passion they have for their favorite garlic noodles or wood-fired pizza is obvious and very contagious. Do you inspire people in your field like that?

Peter Hodges » Food Network

Check Out “The Best Thing I Ever Ate” as a Social Media Case Study