The Food Network has built its whole business around basic social concepts since its beginning in 1993. Fans of different shows are often drawn to the host instead of what types of food they cook or how they cook it. I love Mario Batali because he comes across as knowledgeable and funny, in addition to [...]
“Knowing is not enough; we must apply. Willing is not enough; we must do.” –Johann Wolfgang von Goethe Smart advice from our German friend. In a world awash in data, tutorials, classes, seminars, conferences, and other chances to learn about things instead of actually doing them, there is something to be said for lacing up [...]
I spent U.S. Independence Day weekend in the Colorado mountain town of Frisco. My agenda included fireworks, grilling and Odell’s 90 Shilling. A fun time was had by all. Before we left, we decided to drive around and explore the town. The yellow banner on the Ramada Inn caught my attention because of the inclusion [...]
I recently visited a friend who makes his living as a painter. There are paintings, sketches and other signs of his work throughout his house. Art in various stages of development is everywhere. He has built a large body of work that continues to grow every day. I was so impressed with evidence of his [...]
I have two takes on Tiger’s first new ad with Nike Golf after all that’s happened over the past six months. It’s a pretty even split for me. The Best: After I screwed up as a kid and everything cooled down, my dad would always try to look for a lesson to be learned. It [...]
If the users of Facebook were citizens of a country, all 400 million of them would make up the third largest nation on the planet. And with over 50% of them logging into the site every day, developing a Facebook presence or maximizing your existing page is becoming an important part of the overall marketing [...]
You can’t. So don’t.
Twitter encourages you to post short, 140-character status updates (“tweets”) that are sent to the people who have chosen to follow your messages and to the rest of the Web. Twitter is a great way to stay connected with customers, vendors and colleagues and send brief bits of relevant information to those who are interested [...]
If you’ve been thinking about getting started in social media but are not sure what to say, check out a few episodes of the SyFy Channel’s show Ghost Hunters for inspiration. Why? Because Jason, Grant and the rest of the TAPS crew are a great examples of being interesting by just creatively explaining what they [...]
I’ve found that when businesses think about getting started in social media, a lot of time is spent debating and planning strategy. Are we trying to build brand recognition? Is Twitter going to be a new customer service channel? Is the content for the Facebook page going to be strictly business or should we mix [...]
