The Food Network has built its whole business around basic social concepts since its beginning in 1993. Fans of different shows are often drawn to the host instead of what types of food they cook or how they cook it. I love Mario Batali because he comes across as knowledgeable and funny, in addition to [...]
I spent U.S. Independence Day weekend in the Colorado mountain town of Frisco. My agenda included fireworks, grilling and Odell’s 90 Shilling. A fun time was had by all. Before we left, we decided to drive around and explore the town. The yellow banner on the Ramada Inn caught my attention because of the inclusion [...]
If the users of Facebook were citizens of a country, all 400 million of them would make up the third largest nation on the planet. And with over 50% of them logging into the site every day, developing a Facebook presence or maximizing your existing page is becoming an important part of the overall marketing [...]
Twitter encourages you to post short, 140-character status updates (“tweets”) that are sent to the people who have chosen to follow your messages and to the rest of the Web. Twitter is a great way to stay connected with customers, vendors and colleagues and send brief bits of relevant information to those who are interested [...]
How do you become a filmmaker, writer, artist, etc.? Grab a camera, notebook, paint brush, etc. and get started. While Tarantino and Rodriguez are great role models for creating content their own way and staying true to their unique voices, I LOVE the beginning of the video where Sam Raimi talks about DOING something related [...]
Interesting keynote from David Ogilvy for a direct response conference (I assume that is the context). I love the line about “…tasting blood.” I am sure Mr. Ogilvy would have loved all of the data that comes with online and social media marketing and the ability to get feedback straight from the customer. Here is a [...]
A lot of marketers, PR people and corporate executives spend a ton of time and energy writing a shiny mission or positioning statement every few years. According to author and blogger Jeff Jarvis, figuring out which questions you or your business answer is probably a more important exercise. Why? Easy. Because of Google. In his [...]
I found The Bacon Flowchart on Twitter yesterday. As it’s dated December 22, 2007, I seem to be a little behind the times, but it’s funny stuff (even if you don’t actually like bacon). I immediately retweeted the link to my Twitter friends. Still, I felt incomplete. This was really funny. I needed to share. [...]
Do you have a secret family recipe that you bust out for parties or holiday dinners that everyone tells you would sell like crazy if only you would market it? With Twitter and other social channels, floating a few trial balloons into the social media universe is an easy way to see if your creation [...]
With Twitter all the rage, I thought it was interesting to hear from Evan Williams, CEO & co-founder of the company. Jump ahead to 33:35 if you don’t want to listen to Stanford University president John Hennessy (good interview though). The main points I liked: Twitter is different from other social networks because it’s asynchronous. [...]
