I have two takes on Tiger’s first new ad with Nike Golf after all that’s happened over the past six months. It’s a pretty even split for me. The Best: After I screwed up as a kid and everything cooled down, my dad would always try to look for a lesson to be learned. It [...]
If the users of Facebook were citizens of a country, all 400 million of them would make up the third largest nation on the planet. And with over 50% of them logging into the site every day, developing a Facebook presence or maximizing your existing page is becoming an important part of the overall marketing [...]
Twitter encourages you to post short, 140-character status updates (“tweets”) that are sent to the people who have chosen to follow your messages and to the rest of the Web. Twitter is a great way to stay connected with customers, vendors and colleagues and send brief bits of relevant information to those who are interested [...]
If you’ve been thinking about getting started in social media but are not sure what to say, check out a few episodes of the SyFy Channel’s show Ghost Hunters for inspiration. Why? Because Jason, Grant and the rest of the TAPS crew are a great examples of being interesting by just creatively explaining what they [...]
I love listening to people explain their take on their own stuff. This is an interesting interview (even if the two hosts are kind of cantankerous) with Evan Williams & Biz Stone, the two main public faces for Twitter. Highlights: Inspiration for Twitter came from software written for taxi cab dispatch messages. “And we thought [...]
I’ve found that when businesses think about getting started in social media, a lot of time is spent debating and planning strategy. Are we trying to build brand recognition? Is Twitter going to be a new customer service channel? Is the content for the Facebook page going to be strictly business or should we mix [...]
As someone who’s been active with Twitter, Facebook and other social media sites on an almost daily basis since 2008 (to my wife’s sometime chagrin), I thought writing about what I’ve gotten out of my efforts would be a good blogging execise. (Tip of the hat to Zappos.com CEO Tony Hsieh as this post is [...]
What do you see in the picture to the right? Not the white suspension bridge…the other thing. Any guesses? A pile of calf’s livers? A collection of kidney beans shaped like a man’s naughty bits? That is a sculpture called National Velvet by John McEnroe and is a recent addition to Denver, Colorado’s collection of [...]
This commercial on Food Network is pitching the newest season of The Next Food Network Star. As our pal Bobby Flay walks toward the elevator, various people (I’m assuming they’re contestants) hold up different signs describing qualities they possess that will make them the next superstar TV chef. All of the traits that go into [...]
Now that Twitter is all the rage (@Oprah is the tipping point), I have friends and co-workers asking about the difference between Twitter and Facebook. After using the lame “Twitter is like your Facebook status update” analogy for a while, I think I’ve actually figured out a good way to explain it using barbecue culture. [...]
