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Statue of Holmes at Meiringen, Switzerland This is an excerpt of Sherlock Holmes speaking to Dr. Watson in Chapter 2 of “A Study in Scarlet” by Sir Arthur Conan Doyle: “You see,” he explained, “I consider that a man’s brain originally is like a little empty attic, and you have to stock it with . . . → Read More: iPhones, Google and Sherlock Holmes First in a ongoing series of book reports. My junior high English teachers would be so proud. Mr. Ariely is a Behavioral Economist at MIT. His book explores the seemingly irrational ways people make decisions. His work shows there are a number of different ways marketers can present an offer to make it even more enticing. . . . → Read More: Books You Should Check Out – Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely |
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Copyright © 2012 Peter Hodges - All Rights Reserved |
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