The Key to Marketing Success: Testing (Maybe the Free Waffles Work)

Free Waffles In Frisco, CO

I spent U.S. Independence Day weekend in the Colorado mountain town of Frisco. My agenda included fireworks, grilling and Odell’s 90 Shilling. A fun time was had by all.

Before we left, we decided to drive around and explore the town. The yellow banner on the Ramada Inn caught my attention because . . . → Read More: The Key to Marketing Success: Testing (Maybe the Free Waffles Work)

Do You Inspire Confidence?

Florence Nightengale monument in London, England

My son is one month old. Having your first kid makes you think about a lot of stuff.

One of the biggest thoughts for most first-time parents is “How in the world are they putting me in charge of this little person?!” Insecurity and paranoia are large pieces of the joys . . . → Read More: Do You Inspire Confidence?

TED Talk – Dan Barber Discusses Foie Gras and Respecting the Nature of Things

Foie Gras is a topic that can inspire passion. Chefs and epicureans often put foie gras on the list of the highlights of life. Opponents see foie gras as the height of animal cruelty and human excess.

In this talk from the Taste3 Conference in 2008, Dan Barber describes his experience with Eduardo Sousa, a Spanish . . . → Read More: TED Talk – Dan Barber Discusses Foie Gras and Respecting the Nature of Things

What Questions Do You or Your Business Answer? Google and Jeff Jarvis Want to Know

Some Questions Can't Be Answered By Google by Mykl Roventine

A lot of marketers, PR people and corporate executives spend a ton of time and energy writing a shiny mission or positioning statement every few years.

According to author and blogger Jeff Jarvis, figuring out which questions you or your business answer is probably a more important . . . → Read More: What Questions Do You or Your Business Answer? Google and Jeff Jarvis Want to Know

TEDTalk – Barry Schwartz Reminds Us To Have Moral Heroes

Barry Schwartz is awesome. He urges all of us to “celebrate moral exemplars.” Who is a moral hero that inspires you?

I could say Gandhi, Einstein or Nelson Mandela are moral heroes (and they are). But they are easy choices. Here’s one you may not have heard of: J.P. Hayes.

Hayes is a golfer who won a chance . . . → Read More: TEDTalk – Barry Schwartz Reminds Us To Have Moral Heroes

Books You Should Check Out – Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

First in a ongoing series of book reports. My junior high English teachers would be so proud.

Mr. Ariely is a Behavioral Economist at MIT.  His book explores the seemingly irrational ways people make decisions. His work shows there are a number of different ways marketers can present an offer to make it even more enticing. . . . → Read More: Books You Should Check Out – Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely