Comments on: The Best of Times and Worst of Times: Nike Golf’s “Earl and Tiger” Ad http://www.pjhodges.com/2010/04/the-best-of-times-and-worst-of-times-nike-golfs-earl-and-tiger-ad/ Social Media, Communications, Direct Marketing, Communities and BBQ. Wed, 07 Jul 2010 22:08:44 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Easton Ellsworth http://www.pjhodges.com/2010/04/the-best-of-times-and-worst-of-times-nike-golfs-earl-and-tiger-ad/comment-page-1/#comment-576 Easton Ellsworth Thu, 01 Jul 2010 17:32:52 +0000 http://www.pjhodges.com/?p=648#comment-576 The evolution of the Tiger brand has been fascinating - and sometimes heartbreaking - to watch. One of the things to put in the "worst" category for me would be the continued insistence on such a tightly controlled message. It all feels coldly calculated and opportunistic. It's one of the reasons why I'm finding professional sports harder and harder to enjoy following these days. Looking forward to more updates here. The evolution of the Tiger brand has been fascinating – and sometimes heartbreaking – to watch. One of the things to put in the “worst” category for me would be the continued insistence on such a tightly controlled message. It all feels coldly calculated and opportunistic. It’s one of the reasons why I’m finding professional sports harder and harder to enjoy following these days.

Looking forward to more updates here.

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