If you’ve been thinking about getting started in social media but are not sure what to say, check out a few episodes of the SyFy Channel’s show Ghost Hunters for inspiration. Why? Because Jason, Grant and the rest of the TAPS crew are a great examples of being interesting by just creatively explaining what they do.
Jason and Grant are two Rhode Island plumbers who have turned their ghost hunting hobby into one of the most popular shows on cable television. All they do in each episode is conduct their investigation of different haunted locations and explain to the audience what they are doing as they try to capture proof of paranormal activity.
But what if you’re in a profession that isn’t as cool as paranormal investigation? I would say your success in blogging or social media depends on how you frame your content. Most people hire accountants because they don’t like to do accounting and if you focus on the mechanics of accounting, they will tune you out (unless they are fellow accountants).
But if your audience is made up of other business people and your content shows them how a trained accountant can save money, free up time in their day to focus on other priorities and protect them from an IRS audit, what you have to say suddenly becomes very interesting.
