Interesting keynote from David Ogilvy for a direct response conference (I assume that is the context). I love the line about “…tasting blood.”
I am sure Mr. Ogilvy would have loved all of the data that comes with online and social media marketing and the ability to get feedback straight from the customer.
Here is a piece of his obituary from DIRECT Magazine:
According to Phillips, Ogilvy’s interest in DM stemmed from his background, which included working for George Gallup’s Audience Research Institute in Princeton, NJ.
“He was interested in measuring the results of advertising,” Phillips explains, adding that it is easier to measure results in DM than in general advertising.
Ogilvy also insisted on using research to create effective campaigns.
“He believed things that worked were the best kind of creative,” says Andi Emerson, founder of the John Caples International Awards.
