What Questions Do You or Your Business Answer? Google and Jeff Jarvis Want to Know

Some Questions Can't Be Answered By Google by Mykl Roventine

A lot of marketers, PR people and corporate executives spend a ton of time and energy writing a shiny mission or positioning statement every few years.

According to author and blogger Jeff Jarvis, figuring out which questions you or your business answer is probably a more important exercise. Why? Easy. Because of Google.

In his outstanding new book, What Would Google Do? Jarvis outlines all of the ways Google is causing a radical shift in the way people interact with their world.

One of the main points I took away from reading the book was how people are starting to think in questions. While pondering questions large and small is not new to humankind, what is new is expecting to get immediate answers to questions because they can ask Google on their iPhones.

Next time someone at your office suggests updating the mission statement, make it your job during the discussions to figure out which questions everyone thinks your business answers and then compare what you come up with against your website analytics to see if your customers agree with you.