Taco Bell Must Have Data That Says Catholics LOVE Their Stuff

I know I don't want to go without flavor!

I originally posted this photo on Twitter because it struck me as funny.

However, the more I thought about it, the more I like it as an attempt to reach out to a niche audience.

For people who are not Catholic (like me), it’s just a marketing sign on the drive-up menu I may not even notice.

For Catholics who are giving meat up in their observance of Lent, the sign says a few cool things:

1. We know what time of year it is.
2. We understand what you are going through.
3. We would like to help.

I bet this makes a great impression on the right audience.