What’s Your Offer?
Distinctively Red by pshutterbug
Imagine you’re shopping online for a shiny new toy for your favorite hobby. You find three sites that have your quarry at the same price. Only difference is one of the sites offers free shipping. Which one would you choose? Free shipping!
Good offers do three things:
- Motivate someone to act today – (While supplies last!)
- Persuade someone to choose you – (Bring in a competitor’s coupon and get 20% off your first order.)
- Diffuse fear that choosing you could be a mistake – (60 day, no questions asked, money back guarantee.)
What offers have you used to motivate and make your customers pick you?
P.S. – Including a Flickr photo to illustrate the post is a total homage to Chris Brogan. Just wanted give proper credit.
